11Mar
10Mar
Behind the Deal: How a Boston cloud startup landed Liverpool FC as a customer
Michael Welts, chief marketing officer of Boston-based Wasabi Technologies, said the company doesn't know what is stored in its cloud by customers. Boston cloud storage startup Wasabi Technologies is storing files that some soccer fans would die to get their hands on: video footage belonging to Liverpool FC, one of England's top-tier Premier League clubs. Here's how the deal came together. Read more >>
05Mar
1908 Brands decamps for Aurora, doubles warehouse space
Aurora Clean might not have the same ring to it as Boulder Clean, but nonetheless 1908 Brands Inc., the parent company behind the consumer-goods producer as well as Pasta Jay’s-branded tomato sauce, has moved its operations from Boulder to Aurora, more than doubling its square footage. The company might not be gone from the city of its birth for long, however, as a new office in Boulder to house administrative positions is now being sought. The move to the roughly...
02Mar
How a Canned Wine Brand Sells Through Story with Marian Leitner, Founder of Archer Roose Wines
Marian Leitner is founder and CEO of Archer Roose Wines, one of the leading canned wine companies in the US. Marian is on a mission to democratize fine wine by making the wine industry more inclusive and leveraging format to fit the lifestyles of modern consumers. - Marian discovered wine while living in Spain at the age of 15 - The idea for the brand comes from Marian’s love of wine and mission-driven brands like Warby Parker - Marian starts...
02Mar
Wasabi Hot Cloud Storage Now Certified With Veritas NetBackup™
Wasabi Technologies, the hot cloud storage company, today announced that it is now certified for use with Veritas NetBackup, the industry's leading enterprise backup and recovery solution. Users of Wasabi hot cloud storage and Veritas NetBackup benefit from more affordable, predictable pricing, simplified cloud storage and data management, and best-in-class security and recovery features to protect against ransomware and other threats, all at enterprise scale. Read more >>
01Mar
The 2022 Ballard Innovation Award Competition
Winter Innovations selected as a finalist. Read more >>
24Feb
Not Your Typical Wine Club: Archer Roose Promises Live Snakes as Perks for Customer Loyalty
The premium brand quickly backtracked, admitting it was all a prank in a cheeky campaign starring co-owner and CCO Elizabeth Banks. What consumer would single-handedly buy 100,000 cases of wine, even if there were a juicy reward waiting at the end? Probably no one. But what if that gift were a randomly-selected venomous snake? Still, no one? The intentionally ridiculous scenario sets up the latest campaign for Archer Roose...Read more >>
24Feb
Liverpool FC has welcomed Wasabi Technologies as its new official cloud storage partner.
Partnering with high-performance organisations in the sports industry, Wasabi aims to use this partnership to continue to build brand awareness, recognition and visibility across global markets. Read more >>
24Feb
Elizabeth Banks Pairs Wine with … Live Snakes?
Canned wine brand Archer Roose debuts snake rewards program … and then apologizes for their missssstake. Read more >>
23Feb