This article by Lynn Browne, Co- Founder, BrandVerge and Mollie Kehoe, Co-Founder, BrandVerge looks at the reasons why content matters more than ever for marketers as today’s buyer is more inclined to make purchases from companies whose ideas align with their own thinking, and even their own conscience. Read more >>
Media buyers and planners continue to suffer the guessing game of the RFP but not for long. Mollie Kehoe and Lynn Browne of BrandVerge discuss the archaic barriers of the RFP process and share their take on its imminent demise. Read more >>
BrandVerge, a premium advertising marketplace for media buyers and sellers, today announced several Advisory Board appointments, including Carl Fremont, President at Wavemaker, Caitlin Engler, VP Sales and Brand Partnerships at Refinery29, and Mike Dupree, Industry Manager at Twitter. These industry leaders join an all-star line-up of Advisory Board members and investors, including Anthony Iacovone, CEO at Barometric, Michael Provenzano, CEO at Vistar Media, Jeff Zink, Executive Director/Partner of the Westchester Business Accelerator and former Regional Vice President of Yahoo!, […]
Putting together a sponsored content program is a time-consuming headache for buyers and publishers.
BrandVerge, a marketplace where buyers can browse publishers’ sponsored content options, aims to make it faster and easier to create sponsored content deals. The platform claims to shorten the deal-making process by an average of 67%. Read more >>