In its 4th annual beauty study, video advertising technology company, Pixability, reveals its latest beauty space social insights and adds personal care video ecosystems findings to its report. Read more >>
Video advertising technology company, Pixability plays the middleman between the two by helping brands and agencies choose the best platforms for their campaign needs. But as Chris Bennett, managing director at Pixability explains, handling the relationship between the two has inherent complexities. Read more >>
Purpose-driven ads are not only growing in number, but they generate more views and drive more results in the form of engagement rates, research shows.
Drawing on YouTube data, video ad tech company Pixability established that cause-related ads among the Interbrand 2016 list of top 100 global brands had increased fourfold over the past five years. Read more >>
Pixability’s CEO Shares New Cause-Related Marketing Research: Why Brands Shouldn’t Be Afraid to Take a StandZiad
Cause-related ads seem to be everywhere. There’s much industry debate about what works, what doesn’t, and whether it’s even worth the risk. Bettina Hein, CEO of Pixability, shares quantitative research her company has done behind this trend and why brands shouldn’t shy away. Read more >>
Meet Bettina Hein and Andreas Goeldi, a husband-wife duo who are execs at the same company. Hein is the founder and CEO of Pixability, a Boston-based startup offering video marketing and advertising tech. And Goeldi is the venture’s CTO. Read more >>
Walmart’s push on YouTube this holiday season is paying off, earning the brand more than 75 million video views for its holiday-related content according to the video advertising platform Pixability. That number is far ahead of the second leading brand on YouTube during the same time period, Beats by Dre which has generated less than 30 million views from its holiday-related videos. Read more >>