Tag - Pixability

Google Chooses Pixability as its Exclusive YouTube Insights Partner for AdBlitz

Ziad2022-11-25T13:59:58-05:00Pixability the provider of software and insights for video advertising on YouTube and other leading Connected TV platforms, today announced that Google has again made the company an exclusive partner for insights around AdBlitz. Google has been partnering with Pixability on Super Bowl insights since 2015, and in that time the two companies have worked together to deliver deep data insights to advertisers around AdBlitz trends and consumer patterns. Read more >>

PIXABILITY HAS ANOTHER RECORD YEAR WITH YOY REVENUE UP 64% AND CTV REVENUE UP 228%

Ziad2022-11-25T13:59:58-05:00Pixability (www.pixability.com), the only provider of software and insights for video advertising on YouTube, YouTube on TV, Roku, Hulu and Amazon Fire TV today announced that 2021 was a record year for revenue and profitability, with revenue growing 64% YOY. Revenue grew across all product lines, most notably with Connected TV revenue up 228%. Pixability's unique CTV offering delivers more reach than any other provider in the industry, including 99% of ad-eligible viewing hours, while also effectively driving lower funnel...

Pixability Hires Industry Veteran John Danby To Lead Its European Operations

Ziad2022-11-25T14:00:10-05:00Pixability (www.pixability.com), the only provider of software and insights for video advertising on YouTube, YouTube on TV, Amazon Fire, Roku, and Hulu today announces the appointment of John Danby as Managing Director of the company's European operations. The appointment comes at a time when Pixability's European business has grown considerably. Read more >>

From Defense To Offense: Pixability’s Duffy Flips CTV Suitability On Its Head

Ziad2022-11-25T14:00:28-05:00 Matt Duffy of Pixability, a vendor of brand safety tooling for YouTube and other platforms, describes how the category is evolving. Duffy points to a study from Global Alliance for Responsible Media and data from Comscore showing how comfortable advertisers have become with those channels. “It showed (that) YouTube is now over 99% brand-safe for advertisers,” he says. “According to Comscore, over 40% of CTV watch time is YouTube.” And Pixability just commissioned its own survey of ad buyer attitudes...

Pixability Announces Wide Release Of BrandShield, AI-Powered Brand Suitability Solution For YouTube & YouTube On TV

Ziad2022-11-25T14:02:27-05:00 Pixability (www.pixability.com), the leading provider of software and insights for video advertising on YouTube and Connected TV (CTV), today announced the wide release of an enhanced BrandShield solution for brand suitable campaigns at scale with maximum performance on YouTube. Read more >>

Pixability Is Selected To Be Part Of Expanded YouTube Measurement Program (YTMP)

Ziad2022-11-25T14:02:38-05:00 Pixability, the leading provider of software and insights for video advertising on YouTube, YouTube on TV and Connected TV, today announced its selection for the expanded YouTube Measurement Program (YTMP). Read more >>

Mike Baker Joins Pixability’s Board of Directors

Ziad2022-11-25T14:02:39-05:00 Pixability, the leading provider of software and insights for video advertising on YouTube and Connected TV, today announced that Mike Baker, former CEO and Co-Founder of Dataxu, joined the company’s Board of Directors. Read more >>

Pixability Announces Launch Of BrandTrack, The First Software Platform That Helps Marketers Track Their Brand’s Presence On YouTube To Drive Better Results

Ziad2022-11-25T14:02:39-05:00 Pixability, the leading provider of insights and optimizations for video advertising on YouTube and Connected TV, announced the launch of BrandTrack, a software solution built to help marketers measure brand performance on YouTube and shift strategies based on what is working to drive better outcomes. Read more >>

Pixability Releases Competitive Insights Tool For YouTube

Ziad2022-11-25T14:02:39-05:00 The agency is testing a tool called BrandTrack to analyze and benchmark brand activity by vertical on YouTube. The tool, from brand safety vendor Pixability, came out of beta on Wednesday and is available as an SaaS offering or as part of Pixability’s core video ad software platform. Read more >>

MarTech Interview with David George, CEO at Pixability

Ziad2022-11-25T14:03:27-05:00 “AI allows us to continually improve the performance we can drive for marketers and break new ground in areas such as dynamic budget allocation within and across video platforms.” Read more >>