Tag - Pixability

Pixability’s MD on alleviating the walled gardens ‘tension’ and solving marketing industry needs

Video advertising technology company, Pixability plays the middleman between the two by helping brands and agencies choose the best platforms for their campaign needs. But as Chris Bennett, managing director at Pixability explains, handling the relationship between the two has inherent complexities. Read more >>
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Cause related ads increase fourfold

Purpose-driven ads are not only growing in number, but they generate more views and drive more results in the form of engagement rates, research shows. Drawing on YouTube data, video ad tech company Pixability established that cause-related ads among the Interbrand 2016 list of top 100 global brands had increased fourfold over the past five years. Read more >>
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