Q&A: Premama’s appeal to new moms can be a crucial loyalty play

In the healthcare space, it’s a long-held tenet that the female heads-of-household, aka mom, is the primary purchaser of the OTC remedies and balms that cure whatever it is that ails you. So why not capture her loyalty from the beginning?

Premama is looking to do just that with a family of products that appeal to women and their spouses as they build a family, from trying to conceive through a successful pregnancy and the subsequent first years of infant care. Drug Store News sat down with Dan Aziz, president Premama, to discuss the market potential of that new mom and how the company’s Premama brand delivers that opportunity to retail partners. Read more >>