Pixability’s CEO Shares New Cause-Related Marketing Research: Why Brands Shouldn’t Be Afraid to Take a Stand

Pixability’s CEO Shares New Cause-Related Marketing Research: Why Brands Shouldn’t Be Afraid to Take a Stand

Cause-related ads seem to be everywhere. There’s much industry debate about what works, what doesn’t, and whether it’s even worth the risk. Bettina Hein, CEO of Pixability, shares quantitative research her company has done behind this trend and why brands shouldn’t shy away.  Read more >>

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