Update Update Update

Startup founders often times underestimate the importance of keeping their investors up to date. The mistake is to only update investors when you need money or you have good news. Investors want and need to know everything the good the bad and the ugly.

At a minimum founders should send a quarterly email update and one yearly in person or remote meeting for Q&A. Investors are known to read updates in great detail simply because they need to know the status of their investment.

Updates should include:

Financials
Sales projections
Development progress
Team updates
IP updates
Fundraising updates
Challenges and help needed

And any other information investors should know…