Is The “Tinder-fication” Of Online Dating Over? S’More Thinks So, And Has The Data To Back It Up

New data gathered by the dating app company S’More suggests that their unique approach to online dating — one that puts chemistry ahead of “hotness” and relationships over casual encounters — may become the new norm in online dating, and some of the biggest players in the industry are getting in on the trend. Surveying 1000 representative American dating app users, ages 18-50, in December of 2020, they found physical attraction was no longer rated as the most important factor when searching for a potential match. Read more >>