A New Wave of Dating Apps Takes Cues From TikTok and Gen Z
Online dating exploded in popularity during the pandemic, and the number of new startups has grown. But will they last? The pandemic could have doomed online dating. Instead, it sent singles swiping more than ever before. Sanctions on in-person meetups drove the adoption of new products, like video dating, and persuaded more people to pay for premium features. All in all, the industry had a chartbusting year. For the most part, newer dating apps focus on Gen Z, a demographic that came of age in a post-Tinder world and represents the lion’s share of the industry’s projected revenue. Another new dating app, called S’more, similarly blurs profile photos until people start talking. Read more >>