Advice for Brand Leaders on Crafting Authentic Celebrity Collaborations

You know what they say, if it’s a day that ends in “y,” there’s a new celebrity liquor brand out. Well, maybe that’s not a saying, but nowadays, it should be. From Nick Jonas to Sammy Hagar to Post Malone to Kendall Jenner, the celebrity-branded liquor space gets more crowded by the day. Hollywood producer and actress Elizabeth Banks, for example, recently announced a partnership with a wine brand. More than just a brand ambassador, she, like Reynolds before her, is taking an equity stake in Archer Roose, a wine start-up. Read more >>