How to Start a Celebrity-Backed Brand – The insider’s guide to who builds brands for stars like Jessica Alba and Seth Rogen, from top investors and incubators to talent agency pros.

Agencies are often the first stop for Hollywood brand builders. At UTA Ventures — which helped launch Issa Rae’s Sienna Naturals hair care line, Seth Rogen’s Houseplant cannabis company, Priyanka Chopra Jonas’ Anomaly hair products and Elizabeth Banks’ Archer Roose canned wine venture — exec Sam Wick leads the department, having built, advised and invested in more than 40 businesses so far, with a combined valuation in the billions. Read more >>