Not Your Typical Wine Club: Archer Roose Promises Live Snakes as Perks for Customer Loyalty
The premium brand quickly backtracked, admitting it was all a prank in a cheeky campaign starring co-owner and CCO Elizabeth Banks. What consumer would single-handedly buy 100,000 cases of wine, even if there were a juicy reward waiting at the end? Probably no one. But what if that gift were a randomly-selected venomous snake? Still, no one? The intentionally ridiculous scenario sets up the latest campaign for Archer Roose…Read more >>