How a Canned Wine Brand Sells Through Story with Marian Leitner, Founder of Archer Roose Wines

Marian Leitner is founder and CEO of Archer Roose Wines, one of the leading canned wine companies in the US. Marian is on a mission to democratize fine wine by making the wine industry more inclusive and leveraging format to fit the lifestyles of modern consumers. – Marian discovered wine while living in Spain at the age of 15 – The idea for the brand comes from Marian’s love of wine and mission-driven brands like Warby Parker – Marian starts with industry research – Creating the Archer Roose character – A million reasons why you don’t need to drink wine in glass bottles. Listen now >>