Lynn Browne: Avoiding the Common Pitfalls of RFPs

To yield better RFP responses, start with your RFP ask. BrandVerge co-founder Lynn Browne shares the key components that brand-side marketers need to identify in order to shape the most relevant proposals. “You know your brand better than anyone, so lay down the tips and tricks that sellers should keep in mind. Don’t hold things back; give everyone the opportunity to show up for you where you need them most.” Putting out a request for proposals (RFP) may be one of the most ubiquitous tasks in our industry except, of course, for the even more common task of responding to an RFP. The services that we buy and sell are somewhat intangible, and proposals are a great way for one party to ask for what they need and another to explain what they can provide. Read more >>