Pixability Joins Global Alliance for Responsible Media (GARM) Providing Contextual, Brand Safety and Suitability Expertise to Industry Standardization Efforts

Pixability Joins Global Alliance for Responsible Media (GARM) Providing Contextual, Brand Safety and Suitability Expertise to Industry Standardization Efforts

Pixability, the only provider of software and insights for video advertising on YouTube and other leading connected TV (CTV) platforms, today announced it has become an official member of the Global Alliance for Responsible Media (GARM), the cross-industry initiative established by the World Federation of Advertisers (WFA). The company has been tapped to play a leading role in helping to establish contextual, brand safety and suitability guidelines for the advertising industry while increasing trust and transparency for advertisers. Pixability has been working closely with GARM since the initiative’s inception to help move the marketplace forward with regard to standards and education, and will now become a key member of a group of select ad technology companies that have been invited to officially join the initiative. Read more >>

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