George Clooney had tequila, Ryan Reynolds gin. For female celebrities? Wine is in

George Clooney had tequila, Ryan Reynolds gin. For female celebrities? Wine is in

Now a new wave of female stars are pushing into an alcohol that is in need of a boost: wine. Female celebrity-backed wine brands have looked to differentiate themselves from other wine offerings, highlighting concepts that are more in line with the desires of younger consumers. A short list of female stars who are partnering with vineyards and producers to market wines that aim to meet these evolving consumer demands includes Elizabeth Banks. Actress and producer Elizabeth Banks similarly emphasizes sustainability as well as packaging and price accessibility with her own canned wine initiative, Archer Roose wine. Read more >>

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