Matchmaking service Tawkify picks up ‘anti-superficial’ dating app S’More in mobile expansion

Matchmaking service Tawkify picks up ‘anti-superficial’ dating app S’More in mobile expansion

Matchmaking service provider Tawkify announced today it acquired S’More, an “anti-superficial” dating app that had experimented with blurred profile photos, and even blurred video chats, in an attempt to get people to get to know one another without the focus on physical appearance.

With the acquisition, S’More is sunsetting its app, and founder Adam Cohen-Aslatei will instead join the Tawkify team to lead the launch of its first-ever mobile product. Deal terms were not disclosed, but S’More had raised $3.2 million in seed funding, according to Crunchbase.

Set to launch in mid-2023, Tawkify’s new app will offer users access to its matchmaking service, new relationship wellness services, as well as “multimedia features, sharable and exclusive content,” Cohen-Aslatei told TechCrunch.

Not much else was shared about the forthcoming app except that the new exclusive content would feature matchmakers, romance coaches, dating experts and even celebrities. Tawkify is also launching an in-house content studio to produce the content, which will be available on its website and social media platforms.

Tawkify says it plans to partner with media companies and organizations to give users access to exclusive perks, special promotional offers and events.

While S’More will be no more, some of its features will make an appearance in the new Tawkify app, we understand. S’More’s main feature was blurring profile images and video chats. The photo or video of the user revealed itself every time the conversation with the potential match continued.

“From a philosophical standpoint, [Tawkify and S’More] are very much aligned,” Tawkify CEO Kellie Ammerman told TechCrunch. “We actually do blind matchmaking, so we don’t show photos, which is pretty uncommon in the industry — but that’s worked for us. We appreciate that [S’More] has the same non-superficial aspect to dating.”


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