What Will The Future Hold For Celebrity Endorsements In The Wine Industry

While celebrity endorsements and entertainment value remain most relevant in the wine industry, the company is forging a new avenue for brands, retailers, and consumers to pursue. Whilst endorsements still happen brands are more so than ever looking to expand their relationship with talent to make it more authentic. Canned wine company Archer Roose, founded by Marian Leitner-Waldman and started in 2014, is a prime example of this through its partnership with Cocaine Bear star Elizabeth Banks. Banks has been important in the company’s growth subsequently. Involved in everything from pitches to distribution whilst managing her acting schedule. Read more >>