Archer Roose’s plan to bring canned wine to the masses

Archer Roose, a canned wine brand backed by actress Elizabeth Banks, plans to bring the nascent wine format to more doors, CEO Marian Leitner-Waldman tells Axios. Boston-based Archer Roose hopes to change that by making canned wine more accessible in more places, Leitner-Waldman says. The startup — whose business now is primarily bars and restaurants — plans to further extend its reach into the travel category, to cruise lines, train travel and more airlines. Archer Roose also plans to expand into the retail channel, augmenting its offerings at Target and Sprouts Farmers Market. Its canned wines can also be found at stadiums, restaurant tours and hotels. Constellation Brands acquired a minority stake in Archer Roose last August. Read more >>