Pixability Working With LoopMe on CTV Cross-Platform Measurement

Pixability, an AI-driven contextual targeting company, said it is working with LoopMe to deliver better audience measurement capabilities for cross-platform connected TV advertisers. Working with LoopMe, PIxability advertising clients will be able to holistically measure and compare performance of ads across CTV platforms. including YouTube. Advertisers will also be able to optimize CTV campaigns; track awareness, consideration and intent among consumers; and learn about how audiences engage with CTV campaigns to improve future efforts. Read more >>