Opinion: The canned revolution – How canned products have transformed the beverage industry

Over the last two decades, the beverage industry has witnessed a remarkable transformation with the rise of canned products. Initially met with scepticism and resistance, canned beverages – including beer and wine – have broken through the glass ceiling to become a symbol of accessibility, innovation and premium quality to change the game for the larger beverage industry. Marian Leitner-Waldman, co-founder and CEO of Archer Roose, tells us more. When the craft brewing revolution began, beer enthusiasts were accustomed to bottles and kegs, and the idea of putting their beloved brews in cans seemed outlandish. Initial backlash centred around concerns about shelf life, flavour preservation, and the effect of the aluminium can on the taste of the beer itself. Read more >>