EcoSoul: Making a Difference

Noida-based D2C-first company EcoSoul sells eco-friendly home essentials. And it doesn’t use paper to make them…In just three years since its inception, sustainable home essentials brand EcoSoul Home has sold 967,000 products in over five countries to almost a lakh customers. In the process, the company has contributed to reducing 1,327,528 pounds of plastic, and 1,327,528 carbon emissions. It’s all thanks to the unique business idea of co-workers turned co-founders Rahul Singh and Arvind Ganesan who found a way to make functional products from tree-based materials. Here’s how they turned a sustainable idea into a sustainable business. While creating sustainable product categories at Wayfair in New York, Singh and Ganesan discovered the big demand for eco-friendly products. They came up with an unusual idea of making products by upcycling plant waste instead of paper, the most common alternative to single-use plastic, an environmental menace. Read more >>