Can Wine Save the Movie Theater Industry? Elizabeth Banks Hopes So

Ask the actress Elizabeth Banks what she’s up to, and in recent years, the answer has increasingly described roles behind the camera. A director and producer, Banks is now striking even deeper into the film industry. Last week, her canned wine brand Archer Roose announced a new partnership with Regal Cinemas. Its Bubbly and Malbec cans are now available at 100 theaters nationwide, making the multi-hyphenate the first Hollywood force to compete with household names like Coca-Cola and M&Ms at the concession stand. And she and her partners at Archer Roose hope this availability helps to encourage movie viewers back into theaters. Read more >>