Selling Celebrity: The Top 30 Stars Minting Cash From Beauty, Booze and Snack Brands

Sales of canned wine are expected to swell by at least 13 percent a year until 2028, according to Grand View Research. Elizabeth Banks is positioned at the forefront of the trend; she became a sizable stakeholder in Archer Roose canned wine back in 2020, and the actress-director has been using her endearing style of humor to push the premium liquids ever since. A recent tongue-in-cheek promotion (shared with her 4 million Instagram followers) promised a live snake as reward for purchasing 100,000 cases. “I’m hoping a live moose is up next,” says Banks, noting that the brand is making inroads into traditionally beer-friendly sports venues. “We have meaningful sponsorships with Angel City, LAFC and the Cincinnati Reds, to name a few,” she adds. “I love that we’re enhancing people’s recreational experiences.” Read more >>