PODCAST | Rethinking Wine Packaging

Archer Roose has been making waves with their innovative approach to wine packaging, and it was fascinating to dive into the many advantages of canned wine, a subject they’ve championed since the brand’s inception. Archer Roose’s collaboration with Cornell University is breaking new ground in the science of maintaining wine freshness in cans, focusing particularly on optimizing sulfite levels. “In order for consumers to adopt canned wines, they’ve got to have an enjoyable sensory experience,” Leitner-Waldman, Co-Founder and CEO of Archer Roose says. “In order for alternative packaging to really be seen as a viable alternative to bottled wine, you can’t have a bad experience with canned wine.” Read more >>