Pixability and Ad Fontes Media Join Forces to Empower Advertisers to Safely Support News Content on YouTube

Pixability, (www.pixability.com), a leader in AI-driven contextual targeting, brand suitability and performance on YouTube and CTV, today announced the launch of a brand safety solution for news content with Ad Fontes, a leader in rating news sources for bias and reliability. The new offering will be the only misinformation solution in the marketplace that tackles the two-part problem of protecting advertisers on news channels on YouTube–(1) identifying sources of news that are reputable, trustworthy and not overly biased and (2) screening those reputable news channels for high risk, sensitive news stories. Pixability will combine its brand safety solution, which includes tech and human monitoring, with Ad Fontes’ in depth news ratings system to ensure marketers are running their ads in a trusted news environment. Read more >>