US winemakers revive sales with SMS marketing, sustainability and innovation

Bring the Wine to the People – As prices of bottles and tasting fees rise across wine country—but especially in premium regions like Napa Valley—winemakers are finding ways to offset declining sales and visits by bringing their wares to their most likely customers. There is nothing better than popping a cork to celebrate a major achievement or momentous occasion. But for younger drinkers who may only want one serving of alcohol, and are looking for something with a lighter carbon footprint than a big bottle, canned and bag-in-box wines are becoming go-tos. Archer Roose Wines, which is made using sustainably grown grapes in different countries, has grown sales by 46% at retail over the past 52 weeks by offering an ecological option in a can, says Marian Leitner-Waldman, co-founder and CEO. Next year, the brand will produce 275,000+ gallons of wine, or about 165,000 cases. In 2020, the production was around 35,000 cases. Read more >>