Elizabeth Banks Puts Her Unique Stamp (and Face) on Archer Roose Wine

The deal that Elizabeth Banks has with Archer Roose, a premium canned wine brand, isn’t one of those superficial celebrity endorsements. As co-owner and chief creative officer, the Hollywood multi-hyphenate has embedded herself fully into the brand, both in real life and in a series of wacky ads over the past several years. By extension, and as a running gag, she’s also invaded the professional and personal life of its female founder Marian Leitner. For the latest campaign, Banks has staged the ultimate takeover, redesigning the Archer Roose packaging around a lovely head shot of herself. For a seasonal twist, she’s also plastered her mug on Leitner’s Chrismukkah tree and the wrapped gifts under it. Read more >>