Annual Study of Global Media Agencies Predicts Big Shifts in How Advertisers Use YouTube in 2025
Pixability, a leader in AI-driven contextual targeting, brand suitability and performance advertising on YouTube and CTV, today revealed the results of a major survey of U.S. & UK Media Agency executives, buyers and planners. The study asked agency leaders about current video advertising behaviors and how they foresee YouTube and CTV budgets and strategies shifting in 2025. “YouTube continues to increase in importance to advertisers, emerging not only as a leader in CTV, but also now as a leader in short-form too,” said David George, CEO of Pixability. “And while investment in YouTube will continue to grow, our survey reveals that some recent shifts in behavior and sentiment will make it even more complex and challenging for agencies and brands to get YouTube right.” Read more >>