Elizabeth Banks And Archer Roose’s Next Act: A New Pinot Noir And Doubling Growth

Archer Roose Wines, co-owned by actress Elizabeth Banks, says the canned wine brand is coming off a record year in 2024. What’s next is a new canned pinot noir, the company’s first new red varietal in five years.

Co-founder and CEO Marian Leitner-Waldman tells me during a virtual interview that sales volume for Archer Roose Wines exceeded 100,000 nine-liter cases in 2024, a record for the brand, and is currently hitting a 125,000 annualized case volume on a trailing 12-month average. This growth puts the brand in the top 5% of U.S. wineries by case volume, according to Leitner-Waldman. Read More>>