Mother’s Day Gift Guide: The Best Canned WinesAntonette HoArcher Roose canned wines makes six exquisite wines - bubbly, bubbly Rosé, Rosé, Sauvignon Blanc, Malbec, and Pinot Grigio. The explorer packs allows you to select anywhere from three to 12 different varieties to try. Not only that, but this innovative canned wine company also just launched a creative and fun book club - the Elizabeth Banks Book Club - that focuses on the wines, not the books. If your mom loves book clubs, er, wine clubs, you might want...
These 25 Canned Wines Actually Taste Good, According to SommeliersAntonette Ho...Searching for a juicy red you can sip from a can? Archer Roose’s Malbec doesn’t disappoint. “Archer Roose did an amazing job with their Malbec,” Gerstein says. “Malbec is generally quite rich, [and] this wine [is] very fruit-forward.” To balance out all that juice, Gerstein recommends serving the wine “a bit cooler than you’re used to.” The wine will go down easier—but it’ll still pack a punch. Read more >>
Archer Roose Uses Humor To Build Customer Loyalty with Its “Book Club” Marketing CampaignAntonette HoPlaying on the idea of exclusive clubs and offering, Archer Roose launched the Elizabeth Banks Book Club, using humor to inspire customer loyalty and engagement. The wine brand — famous for upsetting the industry with wine in a can — launched the concept of a fake book club, where members skip the reading and go directly to drinking wine with friends. Read more >>
Celeb-Owned WinesAntonette Ho...Not only is Elizabeth Banks the co-owner of Archer Roose, she's also the Chief Creative Officer of the canned wine brand named after a Gilded Age rebel. The company, which prides itself on being adventurous and "a little whimsical," sells 12-packs starting at $64. "To me, wine is another form of storytelling," "I have always loved wine but wanted to make it more accessible and build a brand that would resonate with women." Read more >>
Elizabeth Banks shares a sunset view during tropical getawayAntonette Ho Following the massive success of her latest directing work, Elizabeth ensured she got a good refresh before tackling more projects, jetting off somewhere very tropical for her most recent vacation. Posing with a background of lush greenery and a stunning orange sunset on the horizon, Elizabeth looked stunning while going completely makeup-free. Although it’s evident the star knows how to kick back and have a good time and is skilled on the movie sets, Elizabeth has lent her famous name...
What Will The Future Hold For Celebrity Endorsements In The Wine IndustryAntonette HoWhile celebrity endorsements and entertainment value remain most relevant in the wine industry, the company is forging a new avenue for brands, retailers, and consumers to pursue. Whilst endorsements still happen brands are more so than ever looking to expand their relationship with talent to make it more authentic. Canned wine company Archer Roose, founded by Marian Leitner-Waldman and started in 2014, is a prime example of this through its partnership with Cocaine Bear star Elizabeth Banks. Banks has been...
Why this canned-wine company tapped Elizabeth Banks to lead its marketingAntonette HoSeveral of Archer Roose’s ads starring Banks have gone viral for their irreverent tone, from jokingly referring to Banks as merely a “famous person” to highlighting relatable scenarios like needing a little nip before a PTA meeting or being judged by your neighbors while you bring out your recycling that maybe has one too many glass bottles clanking in the bag. For Archer Roose, Banks has been a crucial part in appealing to consumers with a brand persona that feels...
Watch Cocaine Bear’s Elizabeth Banks Try Tom Hanks’ Diet Coke And Champagne Cocktail ‘Diet Cokagne’Antonette HoM3GAN has been taking the horror world by storm this month, so much so that M3GAN 2.0 is already in the works. However, come next month, there’ll be a new menace to entertain moviegoers, because Cocaine Bear is coming. Elizabeth Banks directed the upcoming horror movie, and ahead of its release, she’s getting some early promotion in by drinking a unique cocktail created by fellow actor Tom Hanks: a blend of Diet Coke and champagne, or “Diet Cokagne.” See what...