15Mar
21Jan
Wines Most Inspiring People 2025: Marian Leitner-Waldman — Designing Wine for the Modern Consumer
The wine industry has been grappling with attracting younger generations for more than a decade. Marian Leitner-Waldman, co-founder and CEO of Archer Roose Wines, brought a fresh outsider’s perspective to this issue and developed an innovative approach to making wine a part of these consumers’ everyday lives. Read more >>
17Dec
Elizabeth Banks Puts Her Unique Stamp (and Face) on Archer Roose Wine
The deal that Elizabeth Banks has with Archer Roose, a premium canned wine brand, isn’t one of those superficial celebrity endorsements. As co-owner and chief creative officer, the Hollywood multi-hyphenate has embedded herself fully into the brand, both in real life and in a series of wacky ads over the past several years. By extension, and as a running gag, she’s also invaded the professional and personal life of its female founder Marian Leitner. For the latest campaign, Banks has...
14Dec
US winemakers revive sales with SMS marketing, sustainability and innovation
Bring the Wine to the People - As prices of bottles and tasting fees rise across wine country—but especially in premium regions like Napa Valley—winemakers are finding ways to offset declining sales and visits by bringing their wares to their most likely customers. There is nothing better than popping a cork to celebrate a major achievement or momentous occasion. But for younger drinkers who may only want one serving of alcohol, and are looking for something with a lighter carbon...
12Dec
Archer Roose Wines’ Rapid On-Premise Growth Continues, Inking National Distribution at Six New Restaurant and Hospitality Chains
Archer Roose, leading canned wine brand, is stacking up new wins in restaurant and hospitality properties around the country. Beginning now through January 2025, Archer Roose Wines will be placed across Levy Hospitality-served stadiums, arenas and venues, Atrium Hospitality-managed hotels, Vail Resort Group locations, STK Steakhouse and Kona Grill to-go menus, Old Chicago restaurants and Punch Bowl Social entertainment spaces. The new distribution deals come on the heels of recently-forged Archer Roose Wines placements at more than 150 Dave &...
24Oct
23 Best Wine Gifts for 2024: From Bottles to Barware
A bottle of wine is an easy go-to gift for any wine lover. But if you want to take it up a notch, we’ve put together the best gifts for wine enthusiasts -- from budget-friendly to totally bougie -- that are sure to impress. Best wine gifts under $25, Archer Roose Explorer Pack of Wine (12 cans) - Canned drinks are all the rage, and for those who want an easy way to take wine on the go -- whether...
28Sep
Women to Watch: Robin Mcbride (Mcbride Sisters Wine Company) and Marian Leitner-Waldman (Archer Roose Wines) Join Roster for Women in Craft Forum During SommCon
SommCon®, the preeminent gathering for wine, beer, and spirits professionals has partnered with Women In Craft Forum to bring forward conversations about the past challenges and future opportunities for women in the craft beverage industry. Held during the SommCon Conference & Beverage Expo, October 5-7 in San Diego, California. The incredible line up of diverse voices joining this year’s roster include trailblazers Robin McBride, co-founder of McBride Sisters Wine Company, and Marian Leitner-Waldman, founder of Archer Roose Wines. These visionary...
31Aug
Is Celebrity Alcohol the New Perfume?
The future as we know it is here: Walking down the liquor aisle to grab your favorite bottle of rosé is now impossible to do without passing at least a dozen celebrity-backed alcohols along the way (spotting them all is a fun drinking game in itself, too). Seemingly overnight, spirits brands have rapidly become the hot new accessory for famous people (and their investment portfolios) in our current era, mimicking the perfume craze of celebrities in the ’90s and ’00s....
27Aug
PODCAST | Rethinking Wine Packaging
Archer Roose has been making waves with their innovative approach to wine packaging, and it was fascinating to dive into the many advantages of canned wine, a subject they’ve championed since the brand’s inception. Archer Roose’s collaboration with Cornell University is breaking new ground in the science of maintaining wine freshness in cans, focusing particularly on optimizing sulfite levels. “In order for consumers to adopt canned wines, they’ve got to have an enjoyable sensory experience,” Leitner-Waldman, Co-Founder and CEO...
21Aug