24Oct
28Sep
Women to Watch: Robin Mcbride (Mcbride Sisters Wine Company) and Marian Leitner-Waldman (Archer Roose Wines) Join Roster for Women in Craft Forum During SommCon
SommCon®, the preeminent gathering for wine, beer, and spirits professionals has partnered with Women In Craft Forum to bring forward conversations about the past challenges and future opportunities for women in the craft beverage industry. Held during the SommCon Conference & Beverage Expo, October 5-7 in San Diego, California. The incredible line up of diverse voices joining this year’s roster include trailblazers Robin McBride, co-founder of McBride Sisters Wine Company, and Marian Leitner-Waldman, founder of Archer Roose Wines. These visionary...
31Aug
Is Celebrity Alcohol the New Perfume?
The future as we know it is here: Walking down the liquor aisle to grab your favorite bottle of rosé is now impossible to do without passing at least a dozen celebrity-backed alcohols along the way (spotting them all is a fun drinking game in itself, too). Seemingly overnight, spirits brands have rapidly become the hot new accessory for famous people (and their investment portfolios) in our current era, mimicking the perfume craze of celebrities in the ’90s and ’00s....
27Aug
PODCAST | Rethinking Wine Packaging
Archer Roose has been making waves with their innovative approach to wine packaging, and it was fascinating to dive into the many advantages of canned wine, a subject they’ve championed since the brand’s inception. Archer Roose’s collaboration with Cornell University is breaking new ground in the science of maintaining wine freshness in cans, focusing particularly on optimizing sulfite levels. “In order for consumers to adopt canned wines, they’ve got to have an enjoyable sensory experience,” Leitner-Waldman, Co-Founder and CEO...
21Aug
Archer Roose’s Sauvignon Blanc Cans Debut in Dave & Buster’s Nationwide
Archer Roose, the leading canned wine brand, is announcing their launch at Dave & Buster's, the ultimate entertainment, restaurant and sports watching destination, bringing its Sauvignon Blanc cans to over 150 locations nationwide. This collaboration marks another milestone as Archer Roose leads the wine category into new places, unlocking growth opportunities by meeting consumers where they are. Archer Roose's Sauvignon Blanc, sourced from the esteemed Casablanca Valley in Chile, has quickly become the brand's top seller, renowned for its crisp...
13Aug
Selling Celebrity: The Top 30 Stars Minting Cash From Beauty, Booze and Snack Brands
Sales of canned wine are expected to swell by at least 13 percent a year until 2028, according to Grand View Research. Elizabeth Banks is positioned at the forefront of the trend; she became a sizable stakeholder in Archer Roose canned wine back in 2020, and the actress-director has been using her endearing style of humor to push the premium liquids ever since. A recent tongue-in-cheek promotion (shared with her 4 million Instagram followers) promised a live snake as reward for...
08Aug
It’s Spritz! 20 Spritz Cocktails For Hot Summer Days
August is in full swing, bringing sweltering temperatures across much of the Northeast and other parts of the U.S. According to NOAA's latest climate outlook, above-average temperatures are expected to continue, making it the perfect time to cool down with some refreshing spritz cocktails. Ruby Red Spritz - This vibrant spritz combines bubbly rosé from Archer Roose with gin and grapefruit for a refreshing summer drink. Read more >>
02Aug
Archer Roose Welcomes Conley Downing as New Chief Marketing Officer
Archer Roose, the pioneering brand within the canned wine sector, is thrilled to announce the appointment of Conley Downing as their new Chief Marketing Officer. With over 17 years of experience in the spirits industry, Downing is a passionate and versatile commercially-minded marketing leader specializing in building, nurturing, and exiting early-stage brands. Most recently, Downing served as the Head of Marketing at Pronghorn.co, a disruptive and innovative company backed by Diageo. In this role, she led the marketing efforts for...
26Jul
Archer Roose and Cornell University Revolutionize the Canned Wine Category With Award-Winning Research
Archer Roose, a trailblazer in the premium canned wine sector, proudly announces its collaboration with Cornell University's Food Science Department in a groundbreaking study that sets a new benchmark for the industry. The research, titled "Hydrogen Sulfide Formation in Canned Wines: Variation Among Can Sources," has been honored with the prestigious Best Oenology Paper award by the American Journal of Enology and Viticulture (AJEV). Since 2019, Archer Roose has been at the forefront of innovation, partnering with Cornell University to...
10Apr