Archer Roose

SommCon Celebrates Women’s History Month with Content Series Featuring Female Founders + Innovators in Craft Beverage

SommCon, the premier conference and exposition for wine and beverage professionals, is excited to announce “Women in Craft Forum Virtual Summit,” in celebration of Women’s History Month this month. This online summit offers beverage professionals and enthusiasts the opportunity to access industry-leading education and to get inspired by female founders, trailblazers, and disruptors having conversations around the challenges and nuances of being a woman in the beverage industry. The virtual summit features eights seminars from the Women in Craft Forum,...
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Wines Most Inspiring People 2025: Marian Leitner-Waldman — Designing Wine for the Modern Consumer

The wine industry has been grappling with attracting younger generations for more than a decade. Marian Leitner-Waldman, co-founder and CEO of Archer Roose Wines, brought a fresh outsider’s perspective to this issue and developed an innovative approach to making wine a part of these consumers’ everyday lives. Read more >>
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Elizabeth Banks Puts Her Unique Stamp (and Face) on Archer Roose Wine

The deal that Elizabeth Banks has with Archer Roose, a premium canned wine brand, isn’t one of those superficial celebrity endorsements. As co-owner and chief creative officer, the Hollywood multi-hyphenate has embedded herself fully into the brand, both in real life and in a series of wacky ads over the past several years. By extension, and as a running gag, she’s also invaded the professional and personal life of its female founder Marian Leitner. For the latest campaign, Banks has...
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US winemakers revive sales with SMS marketing, sustainability and innovation

Bring the Wine to the People - As prices of bottles and tasting fees rise across wine country—but especially in premium regions like Napa Valley—winemakers are finding ways to offset declining sales and visits by bringing their wares to their most likely customers. There is nothing better than popping a cork to celebrate a major achievement or momentous occasion. But for younger drinkers who may only want one serving of alcohol, and are looking for something with a lighter carbon...
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Archer Roose Wines’ Rapid On-Premise Growth Continues, Inking National Distribution at Six New Restaurant and Hospitality Chains

Archer Roose, leading canned wine brand, is stacking up new wins in restaurant and hospitality properties around the country. Beginning now through January 2025, Archer Roose Wines will be placed across Levy Hospitality-served stadiums, arenas and venues, Atrium Hospitality-managed hotels, Vail Resort Group locations, STK Steakhouse and Kona Grill to-go menus, Old Chicago restaurants and Punch Bowl Social entertainment spaces. The new distribution deals come on the heels of recently-forged Archer Roose Wines placements at more than 150 Dave &...
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23 Best Wine Gifts for 2024: From Bottles to Barware

A bottle of wine is an easy go-to gift for any wine lover. But if you want to take it up a notch, we’ve put together the best gifts for wine enthusiasts -- from budget-friendly to totally bougie -- that are sure to impress. Best wine gifts under $25, Archer Roose Explorer Pack of Wine (12 cans) - Canned drinks are all the rage, and for those who want an easy way to take wine on the go -- whether...
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Women to Watch: Robin Mcbride (Mcbride Sisters Wine Company) and Marian Leitner-Waldman (Archer Roose Wines) Join Roster for Women in Craft Forum During SommCon

SommCon®, the preeminent gathering for wine, beer, and spirits professionals has partnered with Women In Craft Forum to bring forward conversations about the past challenges and future opportunities for women in the craft beverage industry. Held during the SommCon Conference & Beverage Expo, October 5-7 in San Diego, California. The incredible line up of diverse voices joining this year’s roster include trailblazers Robin McBride, co-founder of McBride Sisters Wine Company, and Marian Leitner-Waldman, founder of Archer Roose Wines. These visionary...
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Is Celebrity Alcohol the New Perfume?

The future as we know it is here: Walking down the liquor aisle to grab your favorite bottle of rosé is now impossible to do without passing at least a dozen celebrity-backed alcohols along the way (spotting them all is a fun drinking game in itself, too). Seemingly overnight, spirits brands have rapidly become the hot new accessory for famous people (and their investment portfolios) in our current era, mimicking the perfume craze of celebrities in the ’90s and ’00s....
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PODCAST | Rethinking Wine Packaging

Archer Roose has been making waves with their innovative approach to wine packaging, and it was fascinating to dive into the many advantages of canned wine, a subject they’ve championed since the brand’s inception. Archer Roose’s collaboration with Cornell University is breaking new ground in the science of maintaining wine freshness in cans, focusing particularly on optimizing sulfite levels. “In order for consumers to adopt canned wines, they’ve got to have an enjoyable sensory experience,” Leitner-Waldman, Co-Founder and CEO...
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Archer Roose’s Sauvignon Blanc Cans Debut in Dave & Buster’s Nationwide

Archer Roose, the leading canned wine brand, is announcing their launch at Dave & Buster's, the ultimate entertainment, restaurant and sports watching destination, bringing its Sauvignon Blanc cans to over 150 locations nationwide. This collaboration marks another milestone as Archer Roose leads the wine category into new places, unlocking growth opportunities by meeting consumers where they are. Archer Roose's Sauvignon Blanc, sourced from the esteemed Casablanca Valley in Chile, has quickly become the brand's top seller, renowned for its crisp...
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