Tag - Archer Roose

Opinion: The canned revolution – How canned products have transformed the beverage industry

Antonette Ho2023-12-11T18:47:07-05:00Over the last two decades, the beverage industry has witnessed a remarkable transformation with the rise of canned products. Initially met with scepticism and resistance, canned beverages – including beer and wine – have broken through the glass ceiling to become a symbol of accessibility, innovation and premium quality to change the game for the larger beverage industry. Marian Leitner-Waldman, co-founder and CEO of Archer Roose, tells us more. When the craft brewing revolution began, beer enthusiasts were accustomed to...

Elizabeth Banks Shares Her Favorite Accessories, Kitchenware and More Go-to Holiday Gifts — All Under $100!

Antonette Ho2023-12-01T16:40:53-05:00"It's a little burst of luxury in a can and serves as a perfect gift during holiday celebrations," says Banks, who co-owns the wine company. "It's crisp, refreshing, and just the right balance of sweetness and zing. Each sip feels like a mini-celebration in itself!" Buy It! Archer Roose Bubbly, $64 for 12; archerroose.com Read more >>

Marketing enters its digital renaissance

Antonette Ho2023-10-30T16:36:00-04:00A major movement as part of the Renaissance era, Humanism is defined by scholars as an intellectual movement in which people began to view themselves as the center of their own universe and embrace human achievements. Today, many might note that marketing has entered its renaissance as digital solutions have allowed brands to take their engagement with consumers to another level. Read more >>

Marketing enters its digital renaissance

Antonette Ho2023-10-16T04:11:30-04:00A major movement as part of the Renaissance era, Humanism is defined by scholars as an intellectual movement in which people began to view themselves as the center of their own universe and embrace human achievements. Today, many might note that marketing has entered its renaissance as digital solutions have allowed brands to take their engagement with consumers to another level. The Elizabeth Banks Book Club campaign from Archer Roose directed consumers to the brand’s Instagram page to join “the...

I Tried 18 Canned Wines — These Are the 7 Worth Drinking

Antonette Ho2023-10-01T12:08:55-04:00Canned wines are often the most brilliant and low-waste alternative for when you just want a glass (or two) of wine without cracking open a whole bottle. I taste-tested 18 canned wines — whites, reds, rosés, and bubblies — to nail down which ones are well-worth stocking up on. Best Bubbly: Archer Roose Bubbly. I’m a big fan of Archer Roose’s whole explorer collection, not only because it’s readily available at Target, which makes them all-too-easy to *add to cart*...

12 Best Low-Calorie Wines You Should Buy Right Now

Antonette Ho2023-08-23T00:51:12-04:00Did you know that drinking wine in moderation may help you live longer and even protect your brain? It's true! But despite all the benefits of drinking wine, promoting weight loss isn't one of them. Weight loss is a numbers game, so if you can reduce calories in your diet outside of your regular (or infrequent) glass of wine, you can still lose weight. Archer Roose Bubbly Wine - 95 calories, 2g sugar, 10.5% ABV. Archer Rose makes delicious, low-calorie...

Archer Roose’s plan to bring canned wine to the masses

Antonette Ho2023-08-14T01:05:39-04:00Archer Roose, a canned wine brand backed by actress Elizabeth Banks, plans to bring the nascent wine format to more doors, CEO Marian Leitner-Waldman tells Axios. Boston-based Archer Roose hopes to change that by making canned wine more accessible in more places, Leitner-Waldman says. The startup — whose business now is primarily bars and restaurants — plans to further extend its reach into the travel category, to cruise lines, train travel and more airlines. Archer Roose also plans to expand...

Best Canned Wine Brands: Top 5 Delicious Blends, According To Expert

Antonette Ho2023-07-11T01:21:03-04:00Wine belongs in a bottle, many thought, and still think. But then there are those that aren’t satisfied with the status quo, and so those risk takers decided to put wine in a box. Then, they pushed further, thinking outside the wine box by putting wine in cans. Crazy. Or is it? We needed to find out for you, so we searched the web to find the consensus best canned wine brands, according to experts, and we’ve listed them here...

Inside Archer Roose’s non-traditional partnerships strategy

Antonette Ho2023-07-11T01:19:35-04:00To develop more wine-drinking occasions, partnerships have proven to be key for the canned wine brand Archer Roose. Archer Roose, which offers six varieties of canned wine, has inked partnerships with over 200 hotels and up to seven stadiums. In 2020, Archer Roose also teamed up with airline company JetBlue to serve some of its wine to passengers on board, a partnership that was then expanded this past December. The company began seeking these types of lifestyle partnerships in 2019...

Can you dig it? Colossus craft new identity for quirky wine brand Archer Roose

Antonette Ho2023-06-27T00:35:25-04:00When you think of drinking wine, you generally think of cradling a nice big glass in your hand. Sipping from a can isn't everyone's cup of tea. But canned wine makes a lot of sense, allowing you to drink it anywhere. And that's exactly the freedom offered by Archer Roose. Archer Roose, co-owned by Hollywood actress Elizabeth Banks, scours the best wine regions in the world to find consciously crafted, high-quality varietals, including sustainable and vegan luxury canned wines. But...