24Feb
24Feb
Elizabeth Banks Pairs Wine with … Live Snakes?
Canned wine brand Archer Roose debuts snake rewards program … and then apologizes for their missssstake. Read more >>
22Feb
Elizabeth Banks Apologizes For Latest Snake-Laden Rewards Program
Elizabeth Banks, Co-Owner and Chief Creative Officer of Archer Roose Wines issued a retraction & replacement of 'The Snake Rewards Program.' "You win some, you lose some," says Elizabeth Banks, Hollywood actress and Chief Creative Officer of Archer Roose. "Not everyone can appreciate truly great business ideas." In lieu of mailing live snakes, Archer Roose announces the launch of a new loyalty program, Roose Rewards. The Roose Rewards program is a complimentary rewards plan, in which customers can accrue points,...
18Feb
Elizabeth Banks’ Instagram snake giveaway is a game changer for celebrity wine marketing
The canned-wine company Archer Roose, its latest promotion: the Archer Roose Snake Rewards Program. Actor Elizabeth Banks — an investor in the company and its "chief creative officer" — announces that "running a sustainably sourced wine business is about giving back." That's why, she says, Archer Roose is offering a special giveaway. For every 100,000 cases of wine you buy, you'll be sent a live snake. "Because we believe wine can make the world a better place. And you deserve...
16Feb
Elizabeth Banks Announces New Archer Roose Snake Rewards Program
Today Archer Roose Wines and Elizabeth Banks, Co-Owner and Chief Creative Officer, announce a new, first of its kind corporate rewards program. This innovative endeavor boasts a reward unlike any other — each customer who purchases a minimum of 100,000 cases of Archer Roose wine will be mailed a real, live complimentary snake of the company's choosing. "What are the two things America loves the most? Luxury wine in cans. And snakes." says Banks. "Coming up with a program like...
14Feb
Six Wines to Drink Now this Valentine’s Day
Wine and chocolate are at the top of many of our “favorites” lists, and for good reason. Not only are they both enjoyable on their own, but together they can create a unique pairing experience. With Valentine’s Day around the corner, we asked our in-house wine experts for six wine recommendations to enjoy this Valentine’s Day. Archer Roose Rosé, Provence, France--Dry and fruit-forward, with notes of strawberry, raspberry, and apricot compote. Our rosé wine is sustainably sourced from the heart...
10Jan
PR%F the Magazine Special Winners Edition 2021
Welcome to PR%F the Magazine Special Winners Edition. Inside we highlight all of the medal winners of the PR%F Awards 2021 with a behind-the-scenes look and the hottest beverages trends. This edition is a guide to winning brands for the newest winning brands and trends of the beverage industry. Archer Roose on list of winners. Read more >>
09Jan
Here’s How Elizabeth Banks Earns And Spends Her $50 Million Fortune
Elizabeth Banks spends her massive $50 million fortune in diverse ways. ...
28Dec
Elizabeth Banks on why she invested in popular canned-wine maker Archer Roose
Why she invested, in her own words -- I first learned about Archer Roose while floating down a river in Utah. Which, frankly, is the perfect time to discover canned wine. I've always been a wine drinker. I’m not a collector, just someone who enjoys drinking wine with friends. And I don't drink beer or hard seltzer—so expanding opportunities to drink wine—particularly good wine, just makes sense. I thought Archer Roose was really good and I loved the story of...
16Dec