Tag - Archer Roose

Taste Test: The Best Canned Wine to Try This Holiday Season

Ziad2022-11-25T13:59:58-05:00Yes, You Can Wine! - Back in the dark ages, wine lovers had to haul a bottle of their favorite vino to the big holiday dinner party. These days, smart sippers are leaving the bottles at home and bringing canned wine instead — or enjoying them at home. Archer Roose Bubbly--This brand of canned wines took top billing in a recent Wine Spectator article titled, "Is Canned Wine Growing Up?," which noted that winemakers were putting "better, more interesting wines...

Client Success Stories – Archer Roose

Ziad2022-11-25T14:00:11-05:00Going into 2020, Archer Roose was growing at around 100% year-over-year. The brand had just taken flight aboard JetBlue, being served nationally on all flights and the Company was getting ready to announce a major partnership with a big hospitality partner. And then, of course, COVID hit. Within moments, 80% of their revenue dried up… overnight. Marian quickly found herself rebuilding the entire business model and pivoting the Company from the ground up. All of this, on top of giving...

Celebrity Partnerships 101: Featuring Elizabeth Banks & Archer Roose

Ziad2022-11-25T14:00:11-05:00Earlier this year, Marian Leitner-Waldman, CEO of canned wine brand Archer Roose, found an unusual business partner: the actor, producer, and director Elizabeth Banks. Celebrity-backed brands are not a new phenomenon, but the trend is gaining considerable momentum in beverages. In this episode, Marian and Elizabeth (now Co-Owner and Chief Creative Officer at the company) help us understand celebrity partnerships as a modern brand-building strategy – discussing why they joined forces, where they expect their collaboration to pay dividends, and...

Elizabeth Banks On Controlling Her Own Destiny In Hollywood

Ziad2022-11-25T14:00:11-05:00 In this week’s Sunday Sitdown, three-time Emmy-nominated actor Elizabeth Banks talks to Willie Geist about making a career out of her own opportunities. As a true “boss mom,” Banks started her own production company, launched a new podcast and is now entering the wine business.

How to Start a Celebrity-Backed Brand – The insider’s guide to who builds brands for stars like Jessica Alba and Seth Rogen, from top investors and incubators to talent agency pros.

Ziad2022-11-25T14:00:11-05:00Agencies are often the first stop for Hollywood brand builders. At UTA Ventures — which helped launch Issa Rae’s Sienna Naturals hair care line, Seth Rogen’s Houseplant cannabis company, Priyanka Chopra Jonas’ Anomaly hair products and Elizabeth Banks’ Archer Roose canned wine venture — exec Sam Wick leads the department, having built, advised and invested in more than 40 businesses so far, with a combined valuation in the billions. Read more >>

American pioneers bring vision of a more inclusive, innovative and sustainable wine industry to wine2wine Business Forum

Ziad2022-11-25T14:00:11-05:00Marian Leitner-Waldman, Founder and CEO of Archer Roose, one of America’s leading canned wine producers, and Alicia Towns Franken, VP Wine Portfolio at Archer Roose, will deliver two sessions on their vision for a more inclusive and sustainable wine industry, in person at the wine2wine Business Forum in Verona on 18/19 October 2021. Franken will focus on the democratization of wine, and Leitner-Waldman will discuss on-premise wine program. Read more >>

Elizabeth Banks explains how she is bringing her “cheekiness” to a new wine venture

Ziad2022-11-25T14:00:12-05:00Elizabeth Banks is among the busiest people in Hollywood. She’s an actress, producer, writer, game show host, director and, now, co-owner and Chief Creative Officer of Archer Roose, a luxury canned wine company. “Getting to drink wine, that’s the most exciting part,” she said with a laugh before explaining that the pandemic is what made her seek out new opportunities. Banks noted of the industry slowdown. “I was looking for female-led companies to be supportive of… to not just invest,...

The Best Canned Wines To Pack For Your Next Outdoor Adventure

Ziad2022-11-25T14:00:28-05:00 ...While most wine labels select grapes from one particular vineyard or region, Archer Roose sources fruit from countries around the globe, including France, Argentina, Chile, and Greece. Choose from Malbec, Sauvignon Blanc, Rosé, Bubbly, or Rodi Rosé — a skin-macerated orange wine (which is rare to find in cans). Read more >>

We tested canned wines and picked out these four as the best

Ziad2022-11-25T14:00:28-05:00 Canned wine is having a moment right now: According to the Wine Industry Advisor, the market share of canned wine (in relation to the larger wine industry) went up during the pandemic, and experts projected that by 2025, canned wine will make up 10% of the market. Archer Roose isn’t one vineyard, but rather a company that features different varieties of wine from around the world. The rosé is a white wine made from 100% Greek Roditis grapes that’s made...