Tag - BrandVerge

Lynn Browne: Avoiding the Common Pitfalls of RFPs

To yield better RFP responses, start with your RFP ask. BrandVerge co-founder Lynn Browne shares the key components that brand-side marketers need to identify in order to shape the most relevant proposals. “You know your brand better than anyone, so lay down the tips and tricks that sellers should keep in mind. Don’t hold things back; give everyone the opportunity to show up for you where you need them most.” Putting out a request for proposals (RFP) may be […]

BrandVerge Addresses Growing Demand to Connect Advertisers and Podcast Producers

BrandVerge, a premium advertising marketplace that connects media companies and advertisers on-demand, today announced it has expanded to include podcast programming to its platform. Today’s launch addresses a growing demand in the industry to provide advertisers with a unique destination to discover and evaluate podcasts and to reach a new, diverse set of media consumers.Read more >>

BrandVerge Appoints Former NBCUniversal Executive Scott Schiller to Advisory Board; Unveils Latest Product Features

BrandVerge, a premium advertising marketplace for media buyers and sellers, today announced the appointment of Scott Schiller, Digital Media Executive, formerly of NBCUniversal, to its all-star Advisory Board. The company is celebrating a successful first year in business, experiencing 30 percent month-over-month growth, adding 257 active accounts to its platform. Read more >>

Why Does Content Matter?

This article by Lynn Browne, Co- Founder, BrandVerge and Mollie Kehoe, Co-Founder, BrandVerge looks at the reasons why content matters more than ever for marketers as today’s buyer is more inclined to make purchases from companies whose ideas align with their own thinking, and even their own conscience. Read more >>