Tag - BrandVerge

Lynn Browne: Avoiding the Common Pitfalls of RFPs

Ziad2022-11-25T13:59:57-05:00To yield better RFP responses, start with your RFP ask. BrandVerge co-founder Lynn Browne shares the key components that brand-side marketers need to identify in order to shape the most relevant proposals. “You know your brand better than anyone, so lay down the tips and tricks that sellers should keep in mind. Don’t hold things back; give everyone the opportunity to show up for you where you need them most.” Putting out a request for proposals (RFP) may be one...

BrandVerge Names IRI as Recommended Audiences Provider

Ziad2022-11-25T14:00:29-05:00 BrandVerge, a platform that connects media companies and advertisers, and IRI®, a fast-growing global technology leader in innovative solutions and services for consumer, retail and media companies, today announced that IRI has been selected as the recommended Audiences provider for advertisers on the BrandVerge platform. Read more >>

Mobiquity Technologies Launches Partnership with BrandVerge

Ziad2022-11-25T14:02:05-05:00 Mobiquity Technologies, Inc. , a leading provider of next-generation advertising technology, and BrandVerge, a premium advertising marketplace for media buyers and sellers, today announced a strategic partnership to integrate programmatic and direct media buying opportunities for publishers and advertisers alike. Read more >>

BrandVerge Launches Case Study for IAB NewFronts; Unveils Latest Product Features and Prepares to Promote the Podcast Upfronts

Ziad2022-11-25T14:02:27-05:00 BrandVerge, a premium advertising marketplace for media buyers and sellers, today launched a new case study that demonstrates the success of the private marketplace created exclusively for the IAB NewFronts this past June. Read more >>

How to make the direct sales process easier and quicker

Ziad2022-11-25T14:02:29-05:00 In 2017, we came to a realization: Our jobs should be easier. We worked on opposite ends of the advertising and media buying process. Read more >>

BrandVerge Addresses Growing Demand to Connect Advertisers and Podcast Producers

Ziad2022-11-25T14:03:26-05:00 BrandVerge, a premium advertising marketplace that connects media companies and advertisers on-demand, today announced it has expanded to include podcast programming to its platform. Today’s launch addresses a growing demand in the industry to provide advertisers with a unique destination to discover and evaluate podcasts and to reach a new, diverse set of media consumers.Read more >>

MarTech Interview with Lynn Browne and Mollie Kehoe, Co-Founders at BrandVerge

Ziad2022-11-25T14:03:26-05:00 How did you get into technology? What inspired you to start BrandVerge? Lynn: I think what really inspired us to do both, is personal frustration in our professional careers. Mollie: When we sat down and really thought about it, there’s so many technologies that have disrupted and helped make our personal lives easier. Read more >>

BrandVerge Appoints Former NBCUniversal Executive Scott Schiller to Advisory Board; Unveils Latest Product Features

Ziad2022-11-25T14:03:26-05:00 BrandVerge, a premium advertising marketplace for media buyers and sellers, today announced the appointment of Scott Schiller, Digital Media Executive, formerly of NBCUniversal, to its all-star Advisory Board. The company is celebrating a successful first year in business, experiencing 30 percent month-over-month growth, adding 257 active accounts to its platform. Read more >>

Adweek Partners with BrandVerge to Share Branded Content Programs and Sponsorship Opportunities

Ziad2022-11-25T14:03:27-05:00 BrandVerge, the platform that optimizes premium content discovery, today announced a partnership with Adweek, the leading source of news and insight essential to the advertising and marketing industries. Read more >>

Why Does Content Matter?

Ziad2022-11-25T14:03:38-05:00 This article by Lynn Browne, Co- Founder, BrandVerge and Mollie Kehoe, Co-Founder, BrandVerge looks at the reasons why content matters more than ever for marketers as today’s buyer is more inclined to make purchases from companies whose ideas align with their own thinking, and even their own conscience. Read more >>