Tag - Pixability

Pixability Joins Global Alliance for Responsible Media (GARM) Providing Contextual, Brand Safety and Suitability Expertise to Industry Standardization Efforts

Pixability, the only provider of software and insights for video advertising on YouTube and other leading connected TV (CTV) platforms, today announced it has become an official member of the Global Alliance for Responsible Media (GARM), the cross-industry initiative established by the World Federation of Advertisers (WFA). The company has been tapped to play a leading role in helping to establish contextual, brand safety and suitability guidelines for the advertising industry while increasing trust and transparency for advertisers. Pixability […]

Pixability Adds Two Key Industry Executives to its Advisory Board

Pixability (www.pixability.com), the only provider of software and insights for video advertising on YouTube and other leading Connected TV platforms, today announced that it will be adding two key executives to its advisory board. The advisory board includes some of the most respected leaders in the industry, representing agency holding companies, independent agencies and brands, and key ad technology luminaries. The additions to the board come after two straight years of record revenue growth and profitability driven by innovations […]

NEW STUDY: ONLY ONE QUARTER OF U.S. ADULTS WILL HAVE CABLE TV IN A FEW YEARS

Pixability, the provider of software and insights for video advertising on YouTube and other leading connected TV (CTV) platforms, today announced the release of a new study — How We Watch Now: US Consumer Streaming Habits on YouTube and Other Connected TV Platforms. The study, based on a survey of more than 700 U.S. adults over 18, examined trends in traditional and connected TV viewership, along with content consumption preferences and use of major CTV streaming platforms. While 59% […]

Google Chooses Pixability as its Exclusive YouTube Insights Partner for AdBlitz

Pixability the provider of software and insights for video advertising on YouTube and other leading Connected TV platforms, today announced that Google has again made the company an exclusive partner for insights around AdBlitz. Google has been partnering with Pixability on Super Bowl insights since 2015, and in that time the two companies have worked together to deliver deep data insights to advertisers around AdBlitz trends and consumer patterns. Read more >>

PIXABILITY HAS ANOTHER RECORD YEAR WITH YOY REVENUE UP 64% AND CTV REVENUE UP 228%

Pixability (www.pixability.com), the only provider of software and insights for video advertising on YouTube, YouTube on TV, Roku, Hulu and Amazon Fire TV today announced that 2021 was a record year for revenue and profitability, with revenue growing 64% YOY. Revenue grew across all product lines, most notably with Connected TV revenue up 228%. Pixability’s unique CTV offering delivers more reach than any other provider in the industry, including 99% of ad-eligible viewing hours, while also effectively driving lower […]

Pixability Hires Industry Veteran John Danby To Lead Its European Operations

Pixability (www.pixability.com), the only provider of software and insights for video advertising on YouTube, YouTube on TV, Amazon Fire, Roku, and Hulu today announces the appointment of John Danby as Managing Director of the company’s European operations. The appointment comes at a time when Pixability’s European business has grown considerably. Read more >>

From Defense To Offense: Pixability’s Duffy Flips CTV Suitability On Its Head

Matt Duffy of Pixability, a vendor of brand safety tooling for YouTube and other platforms, describes how the category is evolving. Duffy points to a study from Global Alliance for Responsible Media and data from Comscore showing how comfortable advertisers have become with those channels. “It showed (that) YouTube is now over 99% brand-safe for advertisers,” he says. “According to Comscore, over 40% of CTV watch time is YouTube.” And Pixability just commissioned its own survey of ad buyer […]

‘CTV Has Become Dominant Way for People to Consume Content’: Pixability’s David George

“The shift from linear to digital is happening, and that just continues to happen at a rapid pace,” David George, CEO of video ad-tech startup Pixability, said in this interview with Beet.TV. “Last year really accelerated that shift. CTV has picked up as the dominant way for folks to consume content, which makes it attractive to brands.” Read more >>

Pixability Announces Appointment of YouTube and Video Advertising Expert Brian Atwood as Chief Revenue Officer

Pixability, the only provider of software and insights for video advertising on YouTube, YouTube on TV, Amazon Fire, and Roku, announced the appointment of Brian Atwood to the position of chief revenue officer. Atwood has extensive experience in the technology, software-as-a-service and digital media industries, and with YouTube and CTV specifically. Read more >>