Tag - Pixability

Pixability Announces Third Straight Year of Record Revenue as it Expands CTV and YouTube Capabilities

Antonette Ho2023-02-26T20:07:09-05:00Pixability, (www.pixability.com), a leader in contextual targeting, brand suitability and contextual insights for YouTube and other leading connected TV (CTV) platforms, today announced that it closed 2022 with its third straight year of record revenue. The growth was driven by growing CTV and YouTube capabilities and offerings, including expanded data solutions that resulted in a 70% increase in Saas revenue. "While 2022 brought many macroeconomic challenges for the ad industry, we were able to leverage our proprietary technology and data...

How Pixability is helping brands monitor YouTube and CTV campaigns for safety, performance and suitability

Antonette Ho2023-02-14T19:47:52-05:00Pixability, a software and insights platform, is one company helping brands and agencies ensure brand-safe ads on YouTube and CTV while also taking campaign performance and audience makeup into account. Pixability’s CPO, Jackie Paulino, recently spoke with Mike Shields, co-founder of Marketecture Media and host of the ‘Next in Marketing’ podcast, about how brands are using video advertising platforms to improve campaign performance and ensure they align with brand values. Read more >>

Pixability Launches New Contextual Solution to Solve for Transparency and Brand Suitability on Connected TV

Antonette Ho2022-12-05T23:36:51-05:00Pixability, the only provider of software and insights for video advertising on YouTube and other leading connected TV (CTV) platforms, today announced the launch of a new contextual data solution for CTV. Read more >>

PIXABILITY ADDS THREE KEY EXECS INCLUDING FORMER PRESIDENT OF OPENSLATE

Ziad2022-11-25T13:59:45-05:00Pixability, the only provider of brand suitability, performance, and insights software for advertising on YouTube and other leading Connected TV platforms, today announced that it will be adding three key executives to its leadership team. Brian Quinn, the former president of OpenSlate (acquired by DoubleVerify) will join as Chief Growth Officer to accelerate further growth as Pixability expands deeper into Brand Suitability and CTV markets. Brent Spitzer, an ad tech industry veteran, will join as EVP of Sales to lead...

Pixability Adds Two Key Industry Executives to its Advisory Board

Ziad2022-11-25T13:59:57-05:00Pixability (www.pixability.com), the only provider of software and insights for video advertising on YouTube and other leading Connected TV platforms, today announced that it will be adding two key executives to its advisory board. The advisory board includes some of the most respected leaders in the industry, representing agency holding companies, independent agencies and brands, and key ad technology luminaries. The additions to the board come after two straight years of record revenue growth and profitability driven by innovations in...

NEW STUDY: ONLY ONE QUARTER OF U.S. ADULTS WILL HAVE CABLE TV IN A FEW YEARS

Ziad2022-11-25T13:59:57-05:00Pixability, the provider of software and insights for video advertising on YouTube and other leading connected TV (CTV) platforms, today announced the release of a new study — How We Watch Now: US Consumer Streaming Habits on YouTube and Other Connected TV Platforms. The study, based on a survey of more than 700 U.S. adults over 18, examined trends in traditional and connected TV viewership, along with content consumption preferences and use of major CTV streaming platforms. While 59% of...

Google Chooses Pixability as its Exclusive YouTube Insights Partner for AdBlitz

Ziad2022-11-25T13:59:58-05:00Pixability the provider of software and insights for video advertising on YouTube and other leading Connected TV platforms, today announced that Google has again made the company an exclusive partner for insights around AdBlitz. Google has been partnering with Pixability on Super Bowl insights since 2015, and in that time the two companies have worked together to deliver deep data insights to advertisers around AdBlitz trends and consumer patterns. Read more >>

PIXABILITY HAS ANOTHER RECORD YEAR WITH YOY REVENUE UP 64% AND CTV REVENUE UP 228%

Ziad2022-11-25T13:59:58-05:00Pixability (www.pixability.com), the only provider of software and insights for video advertising on YouTube, YouTube on TV, Roku, Hulu and Amazon Fire TV today announced that 2021 was a record year for revenue and profitability, with revenue growing 64% YOY. Revenue grew across all product lines, most notably with Connected TV revenue up 228%. Pixability's unique CTV offering delivers more reach than any other provider in the industry, including 99% of ad-eligible viewing hours, while also effectively driving lower funnel...

Pixability Hires Industry Veteran John Danby To Lead Its European Operations

Ziad2022-11-25T14:00:10-05:00Pixability (www.pixability.com), the only provider of software and insights for video advertising on YouTube, YouTube on TV, Amazon Fire, Roku, and Hulu today announces the appointment of John Danby as Managing Director of the company's European operations. The appointment comes at a time when Pixability's European business has grown considerably. Read more >>

From Defense To Offense: Pixability’s Duffy Flips CTV Suitability On Its Head

Ziad2022-11-25T14:00:28-05:00 Matt Duffy of Pixability, a vendor of brand safety tooling for YouTube and other platforms, describes how the category is evolving. Duffy points to a study from Global Alliance for Responsible Media and data from Comscore showing how comfortable advertisers have become with those channels. “It showed (that) YouTube is now over 99% brand-safe for advertisers,” he says. “According to Comscore, over 40% of CTV watch time is YouTube.” And Pixability just commissioned its own survey of ad buyer attitudes...