Tag - S'MORE

A New Wave of Dating Apps Takes Cues From TikTok and Gen Z

Online dating exploded in popularity during the pandemic, and the number of new startups has grown. But will they last? The pandemic could have doomed online dating. Instead, it sent singles swiping more than ever before. Sanctions on in-person meetups drove the adoption of new products, like video dating, and persuaded more people to pay for premium features. All in all, the industry had a chartbusting year. For the most part, newer dating apps focus on Gen Z, a demographic...
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S’More Celebrates Pride Month With Launch in San Francisco, Month-Long Pride-Themed IGTV Lives, free premium, and local partnerships

S’More, the anti-superficial dating app from former Magic Labs/Bumble executive Adam Cohen-Aslatei launches in San Francisco with over 10k registered users from the city already on the platform. This marks the app’s 7th successful launch since its inception in 2020. S’More is also celebrating its SF launch by giving away a week of free premium membership to the first 1000 new users in the city. Read more >>
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Is The “Tinder-fication” Of Online Dating Over? S’More Thinks So, And Has The Data To Back It Up

New data gathered by the dating app company S’More suggests that their unique approach to online dating — one that puts chemistry ahead of “hotness” and relationships over casual encounters — may become the new norm in online dating, and some of the biggest players in the industry are getting in on the trend. Surveying 1000 representative American dating app users, ages 18-50, in December of 2020, they found physical attraction was no longer rated as the most important factor...
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