Client Success Stories – Archer Roose

Going into 2020, Archer Roose was growing at around 100% year-over-year. The brand had just taken flight aboard JetBlue, being served nationally on all flights and the Company was getting ready to announce a major partnership with a big hospitality partner. And then, of course, COVID hit. Within moments, 80% of their revenue dried up… overnight. Marian quickly found herself rebuilding the entire business model and pivoting the Company from the ground up. All of this, on top of giving birth to her first child on March 17th, 2020 – the exact day Boston went into lockdown. Over the following 18 months, Archer Roose not only secured grocery sale authorizations, launched a national Direct to Consumer business, but also brought on Elizabeth Banks as an investor and the face of the brand. Read more >>