Elizabeth Banks on why she invested in popular canned-wine maker Archer Roose
Why she invested, in her own words — I first learned about Archer Roose while floating down a river in Utah. Which, frankly, is the perfect time to discover canned wine. I’ve always been a wine drinker. I’m not a collector, just someone who enjoys drinking wine with friends. And I don’t drink beer or hard seltzer—so expanding opportunities to drink wine—particularly good wine, just makes sense. I thought Archer Roose was really good and I loved the story of this world they were building. What drove me to invest was when I realized the applicability of what they were building. How can you bring consumers a better glass of wine that can be enjoyed on a Tuesday night or at your kid’s soccer games? That’s why I decided to invest. Read more >>