10Aug
04Aug
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28Jul
For More Inclusivity In Wine, Our Language Needs to Change
...As the wine world evolves to reach new generations and a wider range of people, so does the language used to describe it. Many have begun to break away from shared verbiage. “I grew up in Chicago, where there is no ‘forest floor,’” says Alicia Towns Franken, vice president of Archer Roose and head of mentorship at Wine Unify. “If we want more people to drink wine, we have to include them in the words we use to discuss wine.” Read...
16Jul
Elizabeth Banks Liked the Wine So Much, She Bought (Half) the Company …
When the Emmy-nominated film and TV star discovered Archer Roose wines, she saw opportunity in a can. Read more >>
15Jul
Is Canned Wine Growing Up?
Archer Roose canned wines are perfect for picnics, but the brand's owners also hope to grab wine lovers' attention with quality wine, fun marketing and unexpected varietals and blends. Read more >>
15Jun
Who Is The Star In The Archer Roose ‘Wine In A Can’ Commercial?
It's summer, which means it's time to pop open a cold one. A cold can of wine, that is — a concept that beverage crafter Archer Roose is offering for the first time this summer with their line of canned luxury wine. The vintner is now offering five different types of canned wine in three different price ranges, with a half-pack going for as low as $49 per type. They've picked a particularly amusing spokesperson to launch the product range....
08Jun
Monday Stir
-A new ad for Archer Roose wine serves as a national coming-out party for the brand and introduces Elizabeth Banks as the company’s co-owner and CCO in a humorous way. Read more >>
04Jun
Investor Roundtable: The Fundraising Journey
Investor Roundtable: The Fundraising Journey Hear firsthand from two founders, Laurel Taylor of FutureFuel.io and Marian Leitner-Waldman of Archer Roose about their journey to raise money for their ventures. Moderated by Ziad Moukheiber, President of Boston Harbor Angels, this roundtable is a must for anyone looking to embark on a fundraising campaign and for those who teach and generate research around entrepreneurs interested in venture capital to help accelerate their businesses. https://www.babson.edu/academics/centers-and-institutes/center-for-womens-entrepreneurial-leadership/diana-international-research-institute/diri-events/
01Jun
Elizabeth Banks Tries Luxury Wine in a Can | Archer Roose
Meet the uninvited guest, Elizabeth Banks… She just sort of showed up one day. And before we knew it, she was the spokesperson we never asked for. And, honestly, we can’t get rid of her, because she won’t leave. It’s almost like she doesn’t have anything better to do. Which can’t be right. Good thing Elizabeth knows her wine... Watch now >>
31May